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Channel: Marketing and Selling to the 50 Plus » Issue 20
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Psychographic Marketing: The Power of Positives

We are surrounded by negativity.  Just listen to the conversations swirling everywhere.  The negative economic downturn not only has consumers tightening their belts, but also has businesses redefining...

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Simplify and Sell

The choices for customers are seemingly endless.  Trying to order lunch at a fast food establishment can often be one of the most overwhelming tasks of our day.   Endless menu selections, combinations,...

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